The amygdala hijack is an emotional response triggered by the amygdala that overrides rational thought, often resulting in impulsive behavior during stressful situations. This phenomenon occurs when the brain perceives a threat, causing an immediate fight-or-flight reaction before the prefrontal cortex can assess the situation logically.

Many organizations face budget constraints that can make brand development seem daunting. The good news is that a compelling brand identity can be built through creativity, resourcefulness, and strategic thinking. Here are some practical tips for nonprofits looking to strengthen their brand presence without breaking the bank.