John Kotter: Leading Organizational Change for Brand Repositioning

Mintzberg’s work on managerial roles and decentralized leadership provides a fresh perspective on how brand managers can foster innovation. This post looks at how decentralized decision-making can enable brands to adapt quickly and innovate in fast-paced markets.

Porter’s five forces framework is often used to analyze industries, but it can also guide brand leaders. This post examines how leaders can use Porter’s strategies to carve out a competitive advantage and position their brand for sustained growth.

Annie McKee emphasizes the power of emotional intelligence in leadership. This post explores how emotionally intelligent leaders foster better team dynamics, helping brands grow through stronger internal culture and external communication.