THE CHALLENGE:

Create an original design for the snack range with packaging that communicates both freshness and bold flavor while maintaining consistency with the Clancy’s brand family.

THE APPROACH:

Each flavor used a tailored color palette, dynamic composition, and a balance of photography and illustration to bring vibrancy and appetite appeal. The designs emphasized ingredient storytelling and modernized the brand’s visual energy.

THE IMPACT:

The range stood out in the snack aisle and resonated strongly with shoppers, helping position Clancy’s as a flavor-forward, approachable brand. I led the design strategy and art direction, managing the process from concept through final print.