The Challenge:

Create a holiday design that expressed festive energy through illustration while remaining refined, giftable, and intentionally geared toward adults rather than children.

The Approach:

We developed a winter railway journey concept featuring a vintage train traveling through a snow-covered landscape. The outer box invited consumers on the adventure, while the interior revealed a cozy train-car vignette that reflected the comfort and ritual of daily coffee moments.

The Impact:

The calendar did well and was widely successful. I led creative direction and design execution, guiding concept, illustration, and layout from ideation through production.