THE CHALLENGE:

Integrate supplier-branded hot sauce artwork into a unified advent calendar design without diluting the holiday energy or brand cohesion.

THE APPROACH:

We built a bold, graphic composition using stylized ingredients and vibrant contrast to bring the existing bottle artwork into a cohesive, festive story.

THE IMPACT:

The calendar delivered a strong shelf presence and a sense of fun, earning a Vertex Silver Award for creative execution. I directed the design approach and managed the integration of illustration and typography to ensure balance and harmony across elements.

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Clancy's Wavy Potato Chips

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ALDI Summer BBQ Endcap