Clancy’s Flavored Wavy Potato Chips

The Challenge:

Differentiate the new All Dressed flavor while maintaining a cohesive look with existing SKUs in a crowded snack aisle.

The Approach:

We used bold color blocking, lively ingredient cues, and clean hierarchy to emphasize the unique flavor and strengthen brand recognition across the range.

The Impact:

The refreshed packaging drove repeat purchases and additional seasonal opportunities. I led creative strategy and execution, ensuring concept alignment and production accuracy from start to finish.