Mama Cozzi’s Assorted Deli Pizzas

The Challenge:

Boost engagement for a seasonal pizza line by creating designs that highlight flavor variety and spark curiosity on the shelf.

The Approach:

We developed a series of bright, bold layouts that paired expressive typography with playful ingredient illustrations. Each SKU told its own story while fitting cohesively into the broader limited-edition range.

The Impact:

The designs drove visibility and shopper engagement, earning a Vertex Silver Award for originality and appetite appeal. I oversaw concept development, creative direction, and consistency across the range.